FIRELIGHT is a highly differentiated private equity platform
HOW IT WORKS
Firelight is a private equity firm that invests in branded consumer & retail concepts to help businesses more effectively accelerate growth via brand management, digital transformation, operational scaling, and bespoke, disciplined financing.
Our journey starts by establishing true partnerships with exceptional founders and management teams: understanding fully the fire they have lit in their category and culture. We bring together the right resources and means to propel these brands towards exponential growth.
Our journey starts by establishing true partnerships with exceptional founders and management teams: understanding fully the fire they have lit in their category and culture. We bring together the right resources and means to propel these brands towards exponential growth.
Our journey starts by establishing true partnerships with exceptional founders and management teams: understanding fully the fire they have lit in their category and culture. We bring together the right resources and means to propel these brands towards exponential growth.
OUR CRITERIA
Target Size: Companies with revenue of $25-100 million and EBITDA of $3-15 million
Deal Structure: Majority investments (will consider minority in limited situations); $10-30 million per equity investment.
Geography: Generally, U.S.-based, with domestic and global reach that can immediately leverage our category expertise.
Primary Categories: Apparel & Accessories / Health & Wellness / Pet / Beauty & Personal Care / Food & Beverage / Footwear / Home Décor / Outdoor
Target Characteristics:
Exceptional founders and management teams
Growing branded consumer and retail companies at inflection points where we can add value to unlock exponential growth
Our journey starts
SELECTED MANAGED INVESTMENTS
ABOUT FIRELIGHT CAPITAL PARTNERS
Firelight’s investment professionals have over 70 years of collective, successful investment and operating experience deploying over $750 million of capital in over 20 consumer growth companies.
CURRENT INVESTMENTS
Fromm is a manufacturer and distributor of shears, salon apparel, hair accessories, brushes, combs, foil, gloves and towels used by both professionals and consumers. Company-owned brands include Fromm Pro, The Hair Edit, and Diane. Fromm sells its products through thousands of points of distribution throughout North America and Western Europe, including at all Ulta Beauty stores. In addition to its beauty products, Fromm is one of the largest suppliers of education kits to beauty schools throughout the United States and Canada.
Brand Website:
Fromm Pro:
frommpro.com | Instagram | TikTok
Diane:
The Hair Edit:
Based in Annapolis, Maryland, Hobo designs and produces high-quality, branded leather handbags and accessories in the affordable luxury category, offering an array of stylish and “timelessly cool” leather products at accessible price points. Hobo distributes its shoulder bags, totes, wallets, belt bags, backpacks, and small leather goods through major department stores and specialty boutique retailers around the world, as well as through e-commerce channels. Today Hobo thrives as a second generation, family-operated brand that stays true to its passion and enduring design philosophy with timeless designs and flawless functionality, creating bags that appeal to consumers who value individuality, craftsmanship, and authenticity.
Brand website:
hobobags.com
Launched in 2016 in Draper, UT, Chalk Couture is a highly differentiated crafting business providing the ultimate high quality home décor product suite. Thousands of proprietary transfers, surfaces, chalk pastes, and accessories make constructing your own DIY art pieces easy for anyone, regardless of artistic ability or previous experience. The Company utilizes a community-building and enthusiast-based direct selling model coupled with the power of social media to expand its brand and reach new customers. The Company’s dedicated and passionate independent sales consultant base, thriving direct-to-consumer model and growing subscription service, all supported by sophisticated infrastructure, position the brand for unparalleled growth.
Brand website:
chalkcouture.com
PAST INVESTMENTS
Three Dog Bakery is a manufacturer, marketer, and distributor of premium, all-natural dog treats and food made with high quality and wholesome ingredients. The company develops and sells a wide range of baked, all-natural treats, and provides a complete offering, including all-natural, slow baked biscuits, dog-training treats, soft-baked cookies, meat-based treats, dry and wet dog food. The Company is known for being the “Original Bakery for Dogs”, and operates a network of retail bakeries, where customers can find their favorite fresh-baked and handcrafted treats, as well as an assortment of accessories. Three Dog Bakery is the natural, wholesome way to love your dog!
Brand website:
